Based in San Diego, California, NewBlue launched NewBluePOST in 2006, which quickly became the leading developer of video effects, transitions, and titling software for consumer video editing. Soon NewBlue’s penchant for creating easy-to-use, power-packed plugins caught the attention of professionals and broadcasters through its integration with Adobe Premiere Pro, Blackmagic Design DaVinci Resolve, Avid Media Composer, and more.
At the urging of a leading manufacturer of live video production switchers, NewBlue deepened its investment in live video technology, introducing NewBlueLIVE, in 2016. Since Titler Live, its first on-air graphics package for live broadcasts, NewBlue products and technology have been deployed year after year by leaders in the broadcast, sports, corporate, education, and house of worship markets.
Today, TotalFX, Titler Pro, Titler Live, VividCast, and Fusion can be found in studios worldwide.
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NewBlue is powered by decades of industry experience. Their leadership team came up through the ranks in the world’s most respected names in video and media, including Adobe Corporation, Corel Corporation, Grass Valley, Microsoft Corporation, Red Giant, and Maxon Computer GmbH.