EBook: Category Creation – How to Build a Brand that Customers, Employees, and Investors Will Love
Lessons from HubSpot, Salesforce, Gainsight and other iconic brands. Get this eBook: Category Creation – How to Build a Brand that Customers, Employees, and Investors Will Love (a $20 value) free for a limited time!
There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They’ve created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it?This eBook “Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love” is the first and only book on the topic written by executives and marketers actively building new categories.
The Category Creation eBook is an exclusive playbook for building a category defining brand in the modern economy. It’s written for entrepreneurs, marketers, and executives from startups to large enterprises.
This book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them.
- Identify the “go” and “no go” signals for category creation in your business
- Activate customers and influencers as brand ambassadors
- Grow a community by investing in live events and experiences
- Prove the impact of category creation investments on growth, customer success, and company culture
Category creators are often faced with a difficult decision: whether to create an entirely new category or find one that already exists and has established market demand. The book discusses how both strategies can be successful depending on what type of product you’re trying to sell. This book will give you insight on the best practices when launching new products or services into marketplaces that are already crowded with competition.
One thing is for sure: it’s important not to get stuck in your own headspace when deciding which strategy is best for your business because there are always things that could go wrong no matter which route you take. It’s important to consider all angles before making any final decisions about your business model.
The author tackles how to build a category defining brand in the modern economy. He shares his insights about building successful brands, marketing strategies and tactics, as well as tips on developing content that will attract customers. This is an exclusive playbook for entrepreneurs, marketers, and executives from startups to large enterprises.
A brand is the emotional connection people have with your product. It’s about how you make them feel when they use or interact with it. You can build this emotional connection by creating an identity for your company. This includes everything from logos and slogans to the way you communicate on social media. All of these things help create an image in customers minds about who you are and what values you stand for.